MINDSELL is both a groundbreaking new book and a dynamic keynote presentation that delivers a transformative shift in how individuals and teams approach influence, performance, and resilience. In the book, Chris Helder unpacks a powerful new way of thinking about sales and influence, offering readers a practical framework that is positive, inspiring, and immediately applicable. On stage, he brings the book to life with humour, energy, and hard-hitting insights, showing audiences how to replace outdated mindsets with strategies that cut through complexity and drive results. Whether your focus is sales, leadership, or culture, MINDSELL equips people with tools they can apply straight away. These are simple, actionable shifts that lead to measurable outcomes. It is not theory. It is real-world, real-time transformation.