The art of reading the client and winning the business

The basics of selling have not changed over the years, yet in many other ways the methods of effective selling have changed dramatically in response to the increased complexity of modern society. In this session, Chris can take the advanced selling methodologies and make them easy to understand and simple to apply.

By presenting a series of sales techniques, Chris can help the team master the art of curiosity, gain deep levels of rapport, separate out from the competition, and share ideas on closing the sale. This is the process of reading the client and winning the business.

Key takeaways:

  • Knowing the right questions to ask to increase the customer experience
  • Understanding how to separate out from competition using “Equalise then Separate”
  • Dealing with objections and the power of curiosity language
  • Tools for winning the business