The basics of selling have not changed over the years, yet in many ways the methods of effective selling have changed dramatically in response to the increased complexity of modern society. In this session, Chris outlines a simple yet powerful approach to relationship selling that can be customised to any industry, product or service.
By presenting a series of sales techniques, Chris can help the team master the art of curiosity and gain deep levels of rapport. Chris will teach the team how to match body language, ask compelling questions, read the client and understand what is truly important to the customer.
Most importantly, through the tool of ‘Equalise then Separate’, Chris will show your team how to separate out from the competition, and share ideas on closing the sale and moving to the next steps. This is the process of reading the client and winning the business.
Key takeaways:
- Knowing the right questions to ask to increase the customer experience and enhance buying states
- Understanding how to differentiate from competition using ‘Equalise then Separate’
- Dealing with objections and the power of curiosity language
- Tools for increasing conversion rates and the average dollar sale